Perfetti Van Melle India (PVMI) has taken to the outdoor space for its latest promotion. The confectionery major has converted the advertising medium of the age old helium balloon into an attention ...

Perfetti Van Melle India (PVMI), the confectionery giant which is known for its innovative advertising has done it yet again and this time in the outdoor space. They have converted the advertising ...

Perfetti Van Melle India (PVMI) has rolled out a campaign for its bubble gum brand, Big Babol, with the objective of reinforcing the brand proposition ‘Bade Kaam Ki Cheez.’ The campaign has been ...

Big Babol, the bubble gum brand from confectionery major, Perfetti Van Melle India, has launched a new TVC. The communication that has been developed around the core product attribute of its ‘big ...

The commercial stars a crow that enjoys a daily prank at the expense of a little boy in the neighbourhood. The boy later takes his revenge – with the help of Big Babol. “In the case of Big Babol, the ...

More than just the UK’s number one lollipop brand Chupa Chups, currently worth £17.7m and growing at +5%, is once again leading innovation in the category with the launch of Big Babol Magic Cubes – ...