You decided to exercise for your health, yet you cannot move from the sofa. To justify this to yourself, you pile on excuses like, 'I'm tired today,' or 'I'll start for real tomorrow.' You continue to ...

The "Interesting Psychology" series introduces the mental habits lurking in our daily lives with examples. The theme of the 6th installment is cognitive dissonance. Part 1 was the "mind that can't ...

Have you ever been out and about, perhaps tackling the Christmas shopping list, and felt a bit thirsty? You buy a drink—say, one that comes in a plastic bottle—and quench your thirst, only to find ...

Cognitive dissonance arises when individuals hold conflicting beliefs or when behaviour runs counter to personal values, generating psychological discomfort that motivates efforts to restore ...

Cognitive dissonance emerges when consumers experience a clash between their beliefs or expectations and their purchasing decisions or outcomes. Originating from social psychology, the concept has ...

Cognitive dissonance is everywhere — but it’s not well understood. When we’re aware of it, it can be a powerful motivator for behavioral change and enhance insight. When we're not, it can cause us to ...

Cognitive dissonance is more common than you think. In the field of psychology, it occurs when a person’s beliefs or values contradict their behavior or attitude and creates the feeling of mental ...

"We can be blind to the obvious, and we are also blind to our blindness." –Daniel Kahneman Cognitive dissonance, a psychological phenomenon first identified by Leon Festinger in 1957, refers to the ...

One of the great mysteries in both religion and politics is why people continue to hold on to fervently cherished beliefs in spite of evidence contrary to those beliefs. I will give some examples in ...

You've been presented with two viable options for a new career. The first option is what you've always wanted—the role sounds like a perfect fit. But the second option comes with higher pay and better ...

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