Tall hamburger with a hand reaching for it. The introduction to the article, surrounded by a collection of examples of alt text, displayed over blank boxes, arranged in a scattered formation.

Making your online content and social media profiles accessible to the majority of people stumbling across your posts is an intentional practice. From Instagram and Twitter photo descriptions to ...

In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on ...

Alternative text, or "alt text", is a written description of the visual content in an image. It is typically one or two sentences long, and should convey any important visual information. For example, ...

This is the second post in our Accessibility Tip series. If you missed the first tip about meaningful link text, I suggest you go review it because that tip is even easier to implement than what we ...

Alternative text, often called "alt text," is a text description used for non-text elements, such as images, to convey the same information to users who may not be able to see the visual content. This ...

This guidance is meant to be a starting point to create a deeper understanding of the implications alt text can have when people are the subject of an image. As you read, it is important to note that ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In recent years, Pew Research Center has been thinking more intentionally about ...

Readers of a certain age may remember early e-books that had black rectangles in place of the images. (They were rendered as such because publishers had only obtained print rights to the images.) That ...

Microsoft Word includes built-in tools to help you create accessible documents that work well for all users, including those using assistive technologies. Creating documents with accessibility in mind ...

Alt text is a short written description of an image that describes the appearance, content and/or function of an image. Screen readers read the alt text aloud to website visitors, allowing them to ...