In conversation with Shaikh Shahid Ahmed, Founder and Director, Lattafa Perfumes I arrived in Dubai about four decades back from Pakistan and started working with my uncle at his perfume store, and ...

Q&A with Emaan Ahmed Shoaib, Head of Modern Trade E-Commerce & Marketing, Lattafa Perfumes Highlights Lattafa Perfumes presents a dynamic expansion plan that prioritises e-commerce, while recognising ...

Arab-inspired fragrance brands are in the midst of what one might describe as a generational run. While the fragrance category at large has been booming since 2021 — most recently growing 6 percent in ...

Rooted in crafting scents that evoke elegance, confidence, and indulgence; Lattafa Perfumes, the luxury fragrance house offers a refreshing departure from the conventional with its latest Gourmand ...