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Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...
Lego's Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven't seen from the company before. While the demo Lego gave at its press conference ...
One of the biggest announcements at this year’s Consumer Electronics Show (CES) wasn’t a new TV or a robot — it was LEGO Smart Play. The futuristic technology allows LEGO builds to emit lights and ...
I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...
A presentation during the LEGO SMART Play launch event at Mandalay Bay Convention Center on Jan. 05, 2026 in Las Vegas, Nevada. David Becker/Getty Images for The LEGO Group LEGO just made its most ...
Smart Play is a new line of interactive Lego pieces that will debut later this year in some Star Wars sets CES Lego Smart Brick Star Wars Lego announced a big step forward in how kids will play with ...
We may receive a commission on purchases made from links. Lego bricks come in a bunch of shapes and sizes, but they're getting a big technical upgrade in 2026 thanks to news announced at CES this year ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.
Lego sets are fun to build and play with, even without any built-in smart features. They're a great alternative to the tablets and gaming consoles that kids seem to gravitate toward these days.
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