Humanisation of warfare is an interesting subject, and it is in the context of the lack of development of international morality that this subject can be discussed and understood. Currently, ...
From DOGTV to pet cremation: How humanisation is driving a boom in the business of our furry friends
Founder and chief executive officer of Rufus & Coco, Anneke van den Broek. Source: Supplied. Growth industries are of constant interest to Australian entrepreneurs — there’s money to be made and those ...
Few could have predicted the dramatic impact IT has had in the world, or indeed our thirst for technology as consumers. While the developed world has had its fill of computers and smartphones, the ...
Coca-Cola’s Sprite came under a lot of fire not too long ago for its #BrutallyRefreshing campaign in Ireland. The brand was made aware, equally brutally, by the audience about how far from refreshing ...
The world of pet parenting is changing. Pets are the family we choose and we treat them as such. From day care, hotel stays, clothing and food choices, we are humanising our pets, says South African ...
Watchdog’s investigation into vet sector highlights expensive treatments that would previously have been ‘addressed through euthanasia’ Eir Nolsøe is Economics Correspondent at The Telegraph covering ...
The four-legged clothing market is soaring as designers create outfits for their faithful friends and the high street follows suit There are Gucci hats made in Italy from pink bouclé wool, Celine ...
The private equity industry is profiting from the pet humanisation trend, which is proving to be a strong catalyst for growth in the pet care industry, Robert Ober, a senior VP in Houlihan Lokey’s ...
Increasingly, in today’s over-communicated world, we are finding brands eager to latch on to topical trends to be seen as ‘cool’, ‘caring’ or even socially responsible. In short, they are trying to ...
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