Fiji’s international airline Air Pacific has revealed the new brandmark that will be used to represent the carrier when it relaunches as ‘Fiji Airways’ in 2013. The unveiling of the airline’s new ...

Nadi, Fiji – Air Pacific, Fiji’s international airline, today revealed the new brandmark that will be used to represent the carrier when it relaunches as ‘Fiji Airways’ in 2013. The unveiling of the ...

On May 14, 2012, Air Pacific Ltd. announced a number of initiatives designed to improve the air carrier’s business outlook. After several years of financial losses, the company, which bills itself as ...

Earlier this year I wrote about Air Pacific Ltd.’s intention to reinvigorate its business through a rebranding strategy, part of which relied on the use of elements of Fijian cultural heritage, and ...

The new Fiji Airways branding is set to launch next year and will see a revival of the Fiji Airways name, which was last used in 1951. The airline worked with Fijian Masi artist Makereta Matmosi to ...