The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...

Powered AI and Equativ on Containerization and Sell-Side Decisioning | Cannes 2026 Algorithmic optimization in programmatic ...

Invoca, the leader in revenue execution, today announced a new no-code integration with The Trade Desk, a leading global advertising technology company. Invoca is now named as a partner on The Trade ...

ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic workflows.— This story first appears at TheDesk.net, a premium source for ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The world of programmatic ...

Viasat (NasdaqGS:VSAT) has partnered with Magnite to introduce programmatic advertising across in-flight Wi-Fi and ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

Mike Murray, Head of Programmatic at OMD EMEA, shares his perspective on how programmatic is evolving beyond its “awkward ...

Rob Green The author is vice president, streaming, for WideOrbit. Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio.

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, ...

Wayne Blodwell, founder and chief executive of the Programmatic Advisory, has recently rebranded it as TPA Digital, deliberately phrasing out ‘programmatic.’ He believes the industry has outgrown the ...