White sage, which is sacred to a number of Native American tribes in the southwest United States, has been adopted by both some contemporary Pagans and New Age practitioners for purification rites. As ...

Burning sage, also known as smudging, has become a popular trend in recent years amongst TikTok users, with hundreds of videos ranging from how-tos and casting away bad vibes to prayers and witch ...

Burning sage bundles or “smudging” is big business for affluent, and most often, white people. But it comes at the expense of Native communities. Sage (Salvia officinalis), is one of the most ...

This article appears in VICE Magazine’s Algorithms issue, which investigates the rules that govern our society, and what happens when they’re broken. One evening a few years ago, as the sun was ...