A case study is a real-world scenario that has been recorded or invented to serve a teaching and learning purpose, e.g., to investigate or apply course concepts. According to Cox (2009, p. 6), "A ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...

Case studies serve as an excellent resource for devising innovative sales strategies, and providing insights into successful maneuvers and problem-solving techniques. Innovation Inspired by Proven ...

Engaging students with course materials is a challenging aspect of teaching in higher education. This problem is particularly prevalent in graduate-level classes, where students from different ...

Simply sign up to the Business education myFT Digest -- delivered directly to your inbox. Case studies are widely used in teaching at business schools, blending academic research and rigorous insights ...

Madeline Eiken was a Hackworth Fellow for the 2018-2019 school year. She graduated from Santa Clara University in 2019 where she majored in bioengineering and minored in chemistry. She was awarded the ...

These case studies are designed to be used as part of ethics education in chemistry. The case studies were written for use in workshops or classrooms where each scenario can be read by the ...