Modern grocery stores often feel carefully designed, yet many shoppers suspect those designs serve retailers more than customers. Layout strategies that once helped people find essentials quickly are ...

You walk into your grocery store for milk and somehow end up staring at a wall of granola you’ve never seen before. The bread’s moved, the coffee’s in a different aisle, and your brain does a reboot.

Aldi, a German-based grocer, is working on a new design format for U.S. stores as it continues expanding.