"This is the best purple shampoo I’ve ever used." ✨✨✨✨✨ "Fabulous. Smells and feels wonderful. Hair is vibrant white (not purple)." ✨✨✨✨✨ The darker the purple shampoo doesn't mean the brighter the hair. And purple shampoos shouldn't = purple tinge. To combat yellow tones and neutralise shine dulling pollutants, start with Glorious our creamy white formula. Swap in our soft violet Brilliant shampoo every 3 or 4 washes. Whether you ditched the dye years ago, or you are at the start of your grow o