The Forgotten Oldsmobile Aurora was GM's Last Gasp to Save the Brand, and it Almost Worked.
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YouTubeCurious Cars
The Forgotten Oldsmobile Aurora was GM's Last Gasp to Save the Brand, and it Almost Worked.
The Aurora was meant to bring new life to a fading car company - Oldsmobile had reached its zenith in 1985, with more than a million units sold - by 1993, they moved barely over 400K. Competition from Japan and Europa was proving tough to overcome, and GM badge engineering had taken a toll. The once proud company was selling cars considered ...
147.9K viewsJan 28, 2021
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